About me

I spent more than a decade as a working photographer. Weddings, baptisms, youth sports, brand work. I built my own editing tools and systems because I needed them for my own workflow.

At some point I realized those tools were worth more than my hours. I turned them into digital products, and today more than 1,000 photographers use my Color Grading Manual. I work with brands like Adobe and Røde, and I run my business from home so I can spend real time with my family.

This site is where I write about the whole journey. How to package what you already know, how to sell it without feeling like a salesman, and how to build a business that gives you freedom instead of taking it away.