I've been doing content since 3 years, and I took the advice from gurus most of the time.

Easy work, no schedule, do whatever whenever and everything is magical.

That...is bullshit.

Got into 2 cohorts, paid alot of money, just to discover that these gurus, on the other side of content, when you get closer to them, they do have a schedule.

Some just do 1:1 session on specific days and for specific hours, and let's be honest, I don't want to sell you an "ideal" freedom and then to never happen.

Who would I be if I'd do that? A jerk.

I'd rather tell you the truth.

These emails you get, are written by yours truely, they are scheduled, meaning I do schedule my days, to sit and write these emails.

Creating content?

I do sit down and write content, create, allocate time in a week for this.

Admin stuff, yep, I allocate time for that.

You see, if you just quit and "have the freedom" after corporate world, that freedom doesn't exist how it's painted online.

That freedom will work for a couple of weeks until it's not going to work.

Now I'm not saying that there is no freedom, that is a huge freedom, uncomparable but this is how it looks:

being able to go to the doctor with my kid without asking for permission not asking for permission for a holiday creating my own schedule so that it works with my life no bullshit meeting with someone that just wanted to hear themselves talking the freedom of working from wherever across the globe 4h workdays To me this is what solopreneurship unlocked, in a phrase it allows to literally create your own calendar.

That painted freedom can't be there for too long, because otherwise your business won't progress, it'll stay the same or worse slowly fade as you work whenever, do whatever and there is no strategy, no plan and nothing that works to make things go forwards.

Why I always talk about content and point towards content is that my business, right now is 80% automated, my margins are around 86% which is alot and the only point of entry into my business and what sets the tone for what's going to be my monthly income is how much quality content I create.