Our lives are having good and bad parts, ups and downs?
This week we had to go with Arron (my small boy), to the doctor.
3 people told us we should go to the doctor because the tongue tie was too much in front.
This comes with some issues, the first one being that it is hard for him to connect to the breast because he can't make a full vacuum connection.
Then it comes with teeth problems later on and jaw line problems as well.
Wanna hear more? He can also have some problems prononcing words or letters later on.
Who wants that ?
I mean, we're fresh parents, we barely have any clue what we're doing and on top of that comes things like this.
So we did an appointment, Friday, we reached there.
11:00 was the appointment, we got there on time so that we could wait in the waiting room until 11:45.
Aaron got impatient, woke up nothing was relaxed anymore although we planned everything differently.
Anyhow, we can't always have things working like we planned.
We got called, went in and a nurse asked me how old is he, if he is our first kid, I was holing Aaron and then she invited to sit so he can check the kid.
I'm a bit of a shit character, you'll get why. If you expect me to know how to do things when I most likely have no clue, I'll let you know in a way or another.
So the nurse invited to sit. I have no clue how what where as the chair was humongous.
I put Aaron on the chair by himself, and the nurse started saying "No no, you hold him and sit on the chair".
So I replied "You should let people know, it's the first time doing this, I have no clue how to do this".
She wasn't very happy, doctor came in and checked and we needed to cut the tie.
My wife was sent to the waiting room, 2 nurses came in, the doctor, it took 5 seconds, but I needed to hold him so they can cut.
He started rying like crazy, there was blood all over his face, I'm not sure who got a trauma, me or him.
I don't think you can prepare for something like this as a father, as a mom, I think it is even worse.
So yesterday we went for a 2 hours walk so he could calm down.
And while I walking with him and April, random thoughts came.
We have so many things hapenning in our lives, things that impact us and things that make us smile.
And I think if when we decide to subscribe to a newsletter, to read someone's stories or whatever, we also receive marketing emails.
BUT, here's my take, this week I did a whole cleanup newsletters, people that I follow, huge creators, massive unsubscribe and unfollows.
I can't take it anymore, when people send marketing emails with subjects "one mistake you always do", "you'll never get clients", and all sort of negative stuff that people try to point out, regardless if they apply or not.
I just can't, because the marketing system they use is always:
lead with fear point out the mistakes ask them to buy into your products And while I was walking i was thinking... I now have a kid, would I do that to my kid?
Would I do that to my kid?
Would I point out every mistake, undermine all the actions, lead with fear?
I wouldn't, dunno about them but I wouldn't.
So I wouldn't do that to my audience either because you're supposed to get the people in your audience up, you're supposed to support them, to help them, not to undermine what they do in order to make them buy.
Don't be the cockroach, be the person to support them and people will support you, buy something they need from you if you just are an awesome person.
I want you to take one thing from today, I want you think what type of marketing you want to do.
One that shows up for your audience and helps them, leads by supporting and helping them, or one that points out every mistake and undermines in order to get people to buy from you.